Most individuals deeply dislike too many options.

Steve Douglas
2 min readMar 9, 2024
Photo by Shawn Sim

Any business owner must be able to articulate growth potential very specifically long before growth accelerates to not only attain buy-in from employees but maintain it. The nature of business is as important as understanding the nature of humans, as the two will always coincide. In order to coexist with these parallel tracks, one must know that these two trains will always move in separate directions. Nothing is wrong with this opposition as long as it is fully understood that the alignment of business is far different than personal.

Any industry will always advocate for its profession over the integrity of the individual, so it’s important to teach employees ethics and compliance by role modeling must-have behaviors in day-to-day operations from a limited options point of view. This is important because, while most want a career that is limitless, they equally wish for the contradictory ask of limited choice. Too much choice creates confusion, and too much confusion creates unintended blind spots that cause the effect of not liking what one does for a living.

The majority do not love what they do, not because they don’t like what they do, but because their jobs are often designated with profit in mind, not process. This creates damaging outcomes when it comes to productivity because there is no clear articulation of a destination outside of profit and goal setting. Neither is bad, but neither is foundational. This lack of foundation is a common business practice that leaves the employee always reaching for more without being able to define what more even is. This confusion and money chase only results in too many choices to feel confident.

Lack of confidence in a job creates a limitless amount of operational options that make it difficult to attain opportunities instead of creating them. The aim is to create a business that gives individuals limited options that evoke self-refinement and self-analysis without fear. Selfishly, the employee will have improved production quality by proxy. This, in turn, increases profits and margins without a direct focus on what every business needs to survive.

With that fairly acknowledged, what comes first — and always first — is teaching people to learn. Without it, there is no ability to refine business targets as people create value in business, never vice versa. Therefore, a clear direction for an individual to expand may not be the most efficient way to do business for the majority, but it is the most effective to give limited expansive options. A direction that is clear will always provide the limited scope as well as scale for one to not only do their job but also love doing their job. This distinction makes the difference in building a business that is different in terms of sustainable income for all.

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Steve Douglas

Steve is a Canadian polymath whose pro music career officially began at age 4 when he performed live @ Wembley Stadium. His focus = tangibly benefiting youth.