The key to success in any field is not popularity.
Rather, it’s doing the hard work of giving people a level of service they’re not accustomed to and letting them talk for you.
My personal philosophy in business is to do the simple, hard work with a level of speed and efficiency of which very few are capable. That has historically led to a level of effectiveness that no company or individual can deny. Their heartfelt experiences will do more to build your business than any advertising and marketing.
It is my opinion that genuine promotion is word of mouth, not pictures, websites, or marketing trends. True promotion is customers and clients talking, then using that as leverage combined with a simple presentation online that matches what others like your existing clientele already want/need.