Viewership is Not Enough

Whether it’s social media, politics, advocacy, and/or e-commerce, viewership doesn’t have as much value as it is perceived to have. While there is a price for simply viewing something, value is a far greater metric both in scope and scale because value is derived from love.

Love, to me, is far different from the idea of “liking”. Love’s premise has value unto itself outside of the feelings related. To love is to experience. To experience is to live. To live is to be a part of that which is living. Living is not simply existence and survival, but an experience in moments of action. When a person loves something and/or someone, it becomes a part of their life and, therefore, it is assigned value that someone is willing to pay to keep in their life.

Liking has been commodified in the form of button pushing. Liking shows a number, but not a value. Without conversion, a view or a like is merely a talking point or a statistic that, when taken alone, has little to no value. When taken in aggregate it can provide leverage to gain value if used strategically, but that is the extent of its utility.

What allows you to conflate price with value when millions of people are viewing? Is it not wanting to have your own mind or is it genuinely being confused with what having independent thought actually means?